Hi Everyone, Liz here (+1 662 830 8246, firstname.lastname@example.org)
It's summer time once again! We quickly embrace the summer heat, the sea breeze, the cocktails by the beach and the inevitable holiday spirit of the season. Our skin is also changing and gradually preparing itself for the summer challenges such as the scorching heat, pollution, humidity, different infections and irritations.
During the summer season some people desire a tanned, smooth and radiant skin, not taking into account the risks of sunburn and premature aging that can occur under the strong sunlight. We must not forget that the sun's rays, which touch our skin, do not bring only pleasant emotions. Increased or decreased humidity and extreme temperatures also cause many skin changes that we often do not like and have long term effect on our skin’s overall health.
Let's give our skin a chance under the sun!
It is believed that healthy skin can adapt and smoothly transition itself to a summer state. It is important to give our skin a chance to adapt without being overprotective, because too much of an active care can also make our skin so to say "lazy" to naturally adapt. This process of normal adaptation can take several weeks. Mature and aging skin is more affected by seasonal changes and should be cared for more vigorously during summer.
How does our skin barrier structure and function change during the summer?
High temperatures, wind and the active influence of t he sun cause greater water losses from our skin and stimulate the sebaceous glands to produce more sebum. Strengthening the lipid barrier is one of the normal adaptive reactions of the skin during the summer months. Summer is the season with the strongest fat secretion. This leads to an unpleasant oily glow, especially noticeable in the T- and U-zones of the face, where the amount of sebaceous glands is the greatest. The most logical action in this situation is to increase washing and cleansing of the face but it turns out that this only aggravates the problems, as it leads to additional dehydration of the skin and compensatory increase in fat secretion. The correct approach in this case would be to continue with the usual cleansing with delicate hydrating cleansers, twice a day.
Naked Actives hydrating cleanser , not only cleanses the skin without stripping its natural oils but also hydrates and soothes the skin and is ideal for the summer on all skin types.
Summer is a particularly favorable season for normalizing our skin’s functions after the onset of the winter imbalances that it experiences. The greater the temperature difference between summer and winter environment, the more pronounced the disturbances are in our barrier are as hydration and barrier function of the skin are normalized and transepidermal water loss is reduced.
In the colder regions, skin hydration is lower than that of warmer environments. In an environment of low humidity, prolonged sun exposure and extended stay in an air-conditioned room, the skin may lose its normal hydrolipidic layer status. Seawater and pool chemicals also contribute to poor skin hydration during the summer.
It is important to Increase water intake and keep skin hydrated
Consuming more water restores the fluid balance in the body and compensates for the increased losses during the summer. In the summer we should focus mainly on the prevention of dehydration, through moisturizing products and cosmetics that support the barrier function of the skin. Combine the active ingredients of Actives products (such as Naked Actives) to keep your skin hydrated and healthy under the sun.
Stay in the shade as much as possible, especially from 10 a.m. to 16 p.m. when UV rays are strongest!
Ultraviolet rays are not visible and cannot be felt, so it is difficult to understand how strong they are and what effect they will have on the skin. Heat is not a good indicator because ultraviolet rays are also present in cold weather. The heat from the sun's rays does not come from the ultraviolet spectrum (100-400 nm), but from the infrared (700 nm to 1mm).
All experts recommend to wear sun-protective clothing, wide-brim hats, and sunglasses in the sun. We don't expect you to wear a long-sleeve shirt every single moment you're on the beach, but be mindful to expose as little of your body as possible to direct sunlight. That might mean sitting underneath an umbrella , wearing an extra-large hat and avoiding the midday sun.
Low doses of UV rays are vital for everyone. Their exceptional role in the synthesis of vitamin D and calcium in our bodies have been proven. Prolonged intense ultraviolet radiation however damages the skin and causes acute and chronic adverse effects. Acute effects include skin tanning, sunburn and thickening of the skin, while chronic effects include premature aging and malignant degeneration of skin cells which can lead to skin cancer.
The use of sunscreen is recommended by dermatologists in all seasons. The reason for this is that while the strength of UVB (burning) rays is lower in winter, UVA (aging) rays have the same intensity throughout the year. UVA rays stimulate degenerative changes in cells, fibrous tissues and blood vessels and are associated with skin aging.
Photoaging and UV exposure
The solar radiation that our skin is exposed to in summer significantly accelerates the aging process. Chronic exposure to ultraviolet rays damages the structure of collagen and elastin, increases melanin production and attracts inflammatory cells to the dermis, a process called dermal elastosis. Elastic fibers break down at an accelerated rate and the skin progressively atrophies, loses elasticity and wrinkles. In order to slow down the aging process and restore the damaged structures during the day, especially in the age group of over 30, it is good to continue with anti-aging skin care routine at night.
Increase of the thickness of the epidermis and the amount of melanin in the skin.
One of the normal adaptation processes of the skin in the summer is an increase in the thickness of the epidermis. Gradual sun exposure for a period of 2 to 3 weeks with moderate exposure to UV radiation, thickens the stratum corneum and enhances melanin production. The summer wind and reduced humidity also leads to the accumulation of more cells on the surface thus thickening of the epidermis. These adaptive changes strengthen the skin's barrier functions, protecting it from UV damage and reducing water loss.
For smoother, gentler and softer skin in the summer we should continue to use a light peel once or twice a week. Too much exfoliation can cause serious skin problems such as damage to the integrity of the skin and its barrier function, redness, inflammation and uneven pigmentation.
What actually happens to the skin when exposed to the sun’s UV rays?
After the initial exposure to UVA (aging) and UVB (burning) rays, lighter skin becomes red and swollen much easier, resulting in sunburn. In case of a longer exposure, the UV protection is increased, as the stratum corneum gradually thickens and more melanin is produced. This leads to the appearance of tan in lighter skin tones, and areas with uneven pigmentation - hyper or hypopigmentation. In the long run, the skin loses elasticity due to the breakdown of basic proteins, collagen and elastin and becomes sagging, sagging and wrinkles form.
Ultraviolet damage is cumulative as it accumulates and gradually and leads to premature aging and malignant degeneration of skin cells. The risk of developing skin cancer is directly related to the number of sunburns throughout life and especially to childhood burns. Children's skin is not mature enough and that is why it is especially important to be super-protective and never allow sunburn. Despite the inclusion of many protective mechanisms, the skin cannot be completely protected from the harmful effects of UV rays on it.
Until recently, melanin was thought to absorb ultraviolet rays and neutralize much of the free radicals, protecting the skin from sunburn, DNA damage and skin cancer. However, according to recent scientific findings, ultraviolet energy stimulates certain areas of melanin production and this transformed energy continues to damage DNA long after the initial sun exposure. These processes occur mainly in the yellow pigment pheomelanin , which predominates in people with a light phototype. The darker phototype is due to the predominantly brown pigment-eumelanin, which provides more reliable protection under the sun. Thus brighter phototypes are at significantly higher risk of developing skin cancer. Light skin phototypes are very sensitive to sun exposure and even a tan is a sign of cell damage.
It must be emphasized that our own reasonable behavior towards the sun is our main line of defense. This includes minimal exposure in the safe hours of the day, being in the shade when possible and wearing protective clothing as the main precautions. It is unacceptable and irresponsible to rely mainly on sunscreen, which gives us a false sense of security as this is just an additional means of safer sun exposure, not a means of endlessly extending the time spent under the sun on the beach!
Naked Actives line of skincare products developed with leading dermatologists in the USA and will help hydrate, moisturize and rejuvenate your skin from the harsh summer environment with just the right amount of specially formulated ingredients that are included in our best in class products to restore and protect your skin. They make a great addition to your summer sun protection routine.
Stay Safe in the Sun Everyone and Enjoy Your Summer!
Naked Actives offers a wide range of products with active ingredients that can be combined and that cover all the necessary aspects for optimal skin hydration and restoration of the face and neck area of your skin to help keep your skin be healthy and beautiful in the long run.
Naked Actives Hyaluronic serum can help increase and retain your skin’s moisture and reduce the appearance of fine lines and wrinkles and helps keeping it toned under the sun.
Naked Actives Anti-Aging Eye Cream is a perfectly balanced, natural formula with a powerful anti-aging effect. It slows down aging, stimulates regeneration and strengthens the protective functions of the skin around the eye area. Improves the properties of the water-lipid mantle, strengthens the skin barrier and reduces water loss. The skin becomes hydrated, smooth and elastic, smoothes wrinkles and evens out the complexion.
Naked Actives Vitamin B3 Serum with Niacinamide & Glucosamine is a great addition to a daily routine to protecting the skin from environmental damage. Niacinamide, otherwise known as Vitamin B3, is a powerful anti-inflammatory ingredient known to minimize inflammation and redness while reducing moisture loss and restoring collagen.
Naked Actives EGF Skin Renewal Serum, which contains a dermatologist formulated antioxidant combination of EGF and Hyaluronic acid with Vitamin C, Sea Kelp, Green Tea and other powerful antioxidants that set the stage for optimal collagen synthesis which results rejuvenated, energized, supple, and beautiful skin. It keeps the skin soft, supple, well hydrated and contains low-molecular hyaluronic acid, which is easily absorbed and improves the barrier function of the skin. It also contains essential fatty acids that moisturize and increase the elasticity and antioxidant protection of the skin under the sun. The serum slows down aging and helps restore normal skin functions as it regenerates cells and keeps skin hydrated throughout the day
Naked Actives Vitamin C Serum with Magnesium Ascorbyl Phosphate For Damage Repair helps prevent photoaging by absorbing some of the energy of ultraviolet rays, blocking and neutralizing free radicals as it repairs the skin from accumulated photodamage and accelerate cell regeneration. . It boosts collagen production and cell turnover, which fights fine lines and brightens skin affected by hyperpigmentation, which is the result form prolonged sun exposure damage.